CAJ | 학술논문

运用问卷调查、访问调查、文献资料、逻辑分析等研究方法，从明晰高校体育文化内涵及其与大学生体育文化需求的关系入手，认为90后大学生的体育文化需求表现为需求的核心价值正在向“身心健康”转变、需求的主流趋势是对外来文化的风靡、需求的参与方式呈现与消费文化的接轨、需求的信息途径凸显新媒体技术的运用；当前高校体育文化发展特征表现为体育文化价值观念本质异化、体育文化的“自我迷失”、体育文化消费市场滞后、体育文化信息不畅；指出了当前高校体育文化创新构建的路径。
운용문권조사、방문조사、문헌자료、라집분석등연구방법，종명석고교체육문화내함급기여대학생체육문화수구적관계입수，인위90후대학생적체육문화수구표현위수구적핵심개치정재향“신심건강”전변、수구적주류추세시대외래문화적풍미、수구적삼여방식정현여소비문화적접궤、수구적신식도경철현신매체기술적운용；당전고교체육문화발전특정표현위체육문화개치관념본질이화、체육문화적“자아미실”、체육문화소비시장체후、체육문화신식불창；지출료당전고교체육문화창신구건적로경。
By using research methods of questionnaire investigation, interview, literature, logic analysis, etc., and from the clear connotation of university sports culture and its relationship with college students’needs of sports culture, the author of this paper thinks that the post-90 students’needs of the sports culture reflect the fact that the core values of their needs are converted to the health of body and mind, that the mainstream trend of their needs is their craze for exotic culture, that their participation methods are in line with consumption culture and that their needs’information way highlights the application of the new media technology. The author also finds out that the current development characteristics of college sports culture are indicative of the intrinsic alienation of sports culture value, the self-loss of sports culture, the lagging consumption market of sports culture, and the poor information of sports culture. Besides, the paper points out the construction path for the current innovation of college sports culture.