中国乳业
中國乳業
중국유업
CHINA DAIRY
2014年
3期
22-25
,共4页
海淘%质量安全%消费者信心
海淘%質量安全%消費者信心
해도%질량안전%소비자신심
overseas shopping%quality safety%consumer conifdence
2008年以来，国产婴幼儿奶粉的质量安全事件频发，国产奶粉的消费者信心十分低迷。从2012年开始，“海淘”作为一种全新的海外购物模式在中国急剧升温，其中，消费者对于婴幼儿奶粉的“海淘”热情最为高涨。基于此，本文对婴幼儿奶粉“海淘”现象的主体、出现的根本原因及带来的消极影响进行了详细的分析，并就如何规范婴幼儿奶粉的“海淘”行为提出了切实可行的政策建议。
2008年以來，國產嬰幼兒奶粉的質量安全事件頻髮，國產奶粉的消費者信心十分低迷。從2012年開始，“海淘”作為一種全新的海外購物模式在中國急劇升溫，其中，消費者對于嬰幼兒奶粉的“海淘”熱情最為高漲。基于此，本文對嬰幼兒奶粉“海淘”現象的主體、齣現的根本原因及帶來的消極影響進行瞭詳細的分析，併就如何規範嬰幼兒奶粉的“海淘”行為提齣瞭切實可行的政策建議。
2008년이래，국산영유인내분적질량안전사건빈발，국산내분적소비자신심십분저미。종2012년개시，“해도”작위일충전신적해외구물모식재중국급극승온，기중，소비자대우영유인내분적“해도”열정최위고창。기우차，본문대영유인내분“해도”현상적주체、출현적근본원인급대래적소겁영향진행료상세적분석，병취여하규범영유인내분적“해도”행위제출료절실가행적정책건의。
Since 2008, quality accident of domestic infant formula brands has happened frequently, the consumer confidence on domestic brands is very low. As a new kind of business model, “overseas shopping” has risen sharply from 2012, and Chinese consumers wil ingness to buy is infant formula product. Regarding to the phenomenon of“overseas shopping”, this paper were analyzed the reasons why Chinese consumers prefer to buy formula products in overseas market, and stated that negative consequences may effected by a large amount of “overseas shopping”. Furthermore, some feasible policy suggestions are put forward to solve quality problems and restore consumer conifdence.
