CAJ | 학술논문

20世纪后期，民营电视节目制作公司开始出现，并且一度在电视节目市场上创造辉煌。但是，近年来，民营电视节目制作公司出现了很多阻碍发展的问题。曾经风光无限的公司不断衰退，硕果仅存。东方风行传媒集团却能不断突破这些阻碍，蓬勃发展，有信心坐上民营电视节目制作公司的头把交椅。总结起来，东方风行传媒集团采取的策略有如下几方面：内容为王，不断创新；综合经营，增加赢利模式，与播出平台实现共赢；树立个人品牌，以个人品牌促发展等，这些策略可以为其他同类电视节目制作公司的发展提供帮助。
20세기후기，민영전시절목제작공사개시출현，병차일도재전시절목시장상창조휘황。단시，근년래，민영전시절목제작공사출현료흔다조애발전적문제。증경풍광무한적공사불단쇠퇴，석과부존。동방풍행전매집단각능불단돌파저사조애，봉발발전，유신심좌상민영전시절목제작공사적두파교의。총결기래，동방풍행전매집단채취적책략유여하궤방면：내용위왕，불단창신；종합경영，증가영리모식，여파출평태실현공영；수립개인품패，이개인품패촉발전등，저사책략가이위기타동류전시절목제작공사적발전제공방조。
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