山东理工大学学报(社会科学版)
山東理工大學學報(社會科學版)
산동리공대학학보(사회과학판)
JOURNAL OF SHANDONG UNIVERSITY OF TECHNOLOGY(SOCIAL SCIENCES)
2014年
1期
5-9
,共5页
山东%农产品出口%产品结构%市场结构%优化
山東%農產品齣口%產品結構%市場結構%優化
산동%농산품출구%산품결구%시장결구%우화
Shandong province%exportation of agricultural products%product structure%market structure%op-timization
从农产品结构来看,山东农产品出口主要集中于水产品、蔬菜、水果、畜产品、油籽五大类,出口量大,增长迅速,但山东农产品出口存在产品结构不合理、附加值低以及品牌国际认可度低等问题。从农产品市场结构来看,山东农产品出口主要集中于日本、美国、欧盟、韩国、东盟五大市场,存在对区域市场依赖度高、风险大的问题。因此,在产品结构优化方面,需要改善农产品出口结构,提高农产品出口的附加值,培育有国际竞争力的农产品品牌;在农产品国际市场结构优化方面,需要巩固传统的农产品出口市场,加快新市场的开拓。
從農產品結構來看,山東農產品齣口主要集中于水產品、蔬菜、水果、畜產品、油籽五大類,齣口量大,增長迅速,但山東農產品齣口存在產品結構不閤理、附加值低以及品牌國際認可度低等問題。從農產品市場結構來看,山東農產品齣口主要集中于日本、美國、歐盟、韓國、東盟五大市場,存在對區域市場依賴度高、風險大的問題。因此,在產品結構優化方麵,需要改善農產品齣口結構,提高農產品齣口的附加值,培育有國際競爭力的農產品品牌;在農產品國際市場結構優化方麵,需要鞏固傳統的農產品齣口市場,加快新市場的開拓。
종농산품결구래간,산동농산품출구주요집중우수산품、소채、수과、축산품、유자오대류,출구량대,증장신속,단산동농산품출구존재산품결구불합리、부가치저이급품패국제인가도저등문제。종농산품시장결구래간,산동농산품출구주요집중우일본、미국、구맹、한국、동맹오대시장,존재대구역시장의뢰도고、풍험대적문제。인차,재산품결구우화방면,수요개선농산품출구결구,제고농산품출구적부가치,배육유국제경쟁력적농산품품패;재농산품국제시장결구우화방면,수요공고전통적농산품출구시장,가쾌신시장적개탁。
From the perspective of agricultural product structure , the exportation of agricultural products in Shandong focuses on the seafood , vegetables , livestock , and oilseeds , with a typical character of sharp in-crease in their exportation volume .This structure is , however , irrational , and there exists such problems as low added-value and a lack of global brand recognition .In terms of market structure , the exportation relies heavily on the regional market including Japan , US, EU, Korea, ASEAN, which may lead to high risk.Giv-en this, greater effort should be made to optimize the structure of agricultural products by improving the prod-uct structure , and its added value as well as nurturing globally competitive brands , and to optimize internation-al market structure by reinforcing traditional market of the agricultural products exportation as well as develo -ping new market .