科教文汇
科教文彙
과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2014年
8期
149-149,157
,共2页
高职院校%网络营销%实践教学%改革
高職院校%網絡營銷%實踐教學%改革
고직원교%망락영소%실천교학%개혁
higher vocational colleges%network marketing%prac-tice teaching%reform
网络营销课程已成为高职高专市场营销、电子商务专业的一门核心专业课程。文章结合实际教学过程的经验，就该课程的实践教学内容，提出了切实可行的改革措施和方法，以期促进网络营销课程实践教学改革的实施。
網絡營銷課程已成為高職高專市場營銷、電子商務專業的一門覈心專業課程。文章結閤實際教學過程的經驗，就該課程的實踐教學內容，提齣瞭切實可行的改革措施和方法，以期促進網絡營銷課程實踐教學改革的實施。
망락영소과정이성위고직고전시장영소、전자상무전업적일문핵심전업과정。문장결합실제교학과정적경험，취해과정적실천교학내용，제출료절실가행적개혁조시화방법，이기촉진망락영소과정실천교학개혁적실시。
Network marketing course has become a core profes-sional course for higher vocational marketing and electronic commerce majors.Combined with the experience of practice teaching,based on the practice teaching contents and methods of this course, this paper proposed feasible reform measures and methods, hoping to promote the implementation of the practice teaching reform of network marketing course.
