CAJ | 학술논문

根据老年群体的需求特点，提出在我国发展集居住、医疗、养生、娱乐为一体的私营复合型老年公寓。在老年公寓的开发模式上，提出由老年公寓开发商和老年服务提供商共同组建战略联盟，并运用结构方程模型验证了联盟伙伴关系对联盟绩效的影响。研究结果表明，开发商应该合理选择老年服务提供商，以增强联盟的集体力量，避免各老年服务商之间产品的同质化，减少联盟伙伴间的利益冲突，以提升老年公寓战略联盟的绩效。
근거노년군체적수구특점，제출재아국발전집거주、의료、양생、오악위일체적사영복합형노년공우。재노년공우적개발모식상，제출유노년공우개발상화노년복무제공상공동조건전략련맹，병운용결구방정모형험증료련맹화반관계대련맹적효적영향。연구결과표명，개발상응해합리선택노년복무제공상，이증강련맹적집체역량，피면각노년복무상지간산품적동질화，감소련맹화반간적이익충돌，이제승노년공우전략련맹적적효。
Based on the demanded characteristics of the old aged groups, the paper put forward the private compound apartments for the aged people in china. The results show that developers should reasonably select elderly service providers. To enhance the collective strength of the alliances and avoid the homogenization of the product between the elderly service providers,so as to reduce conflicts of interest between the coalition partners, to enhance the performance of the strategic alliance of the apartments for the aged people,and to develop living, medical, health,as well as entertainment. On the pattern of development in the apartments for the aged, it is proposed that it form strategic alliances by the developers of apartments for the aged and senile ISP, and use structural equation modeling to verify the impact of the alliance partnership on alliance performance.