CAJ | 학술논문

分析主题公园研究现状、发展及存在的问题，提出中国式自主创新是提高主题公园竞争力、实现持久竞争优势的关键。中国式自主创新的两大要素是科技创新和文化特色，在此基础上提出了主题公园中国式自主创新的基本框架和具体路径，即：主题创新，内涵动态化、多元化和本土化；产品创新，建设世界品牌；管理模式创新，建立先进经营管理模式；产业链创新，打造多元化盈利模式；制度创新，完善知识产权法规；文化创新，提升文化内涵。
분석주제공완연구현상、발전급존재적문제，제출중국식자주창신시제고주제공완경쟁력、실현지구경쟁우세적관건。중국식자주창신적량대요소시과기창신화문화특색，재차기출상제출료주제공완중국식자주창신적기본광가화구체로경，즉：주제창신，내함동태화、다원화화본토화；산품창신，건설세계품패；관리모식창신，건립선진경영관리모식；산업련창신，타조다원화영리모식；제도창신，완선지식산권법규；문화창신，제승문화내함。
According to a series of analysis on the theme park ’ s current researches , development state and existing problems , the article concludes that “Chinese style self-dependent innovation” plays the key role in impro-ving the theme park ’ s competitiveness and achieving lasting competitiveness .The “Chinese style self-dependent innovation” consists of two necessary factors:technology innovation and cultural features .Based on these factors , the basic frame of Chinese style innovation of theme parks and its six specific paths are put forward , namely:theme innovation , complying with dynamic connotation , diversification and localization; product innovation , to develop world brands;management mode innovation , to build advancing operating management style;industry chain inno-vation , to forge diversified business pattern;institution innovation , to perfect the laws on intellectual property right;culture innovation , to improve cultural connotation .