CAJ | 학술논문

交通是旅行的基础，交通运输方式的变革也会影响到人们的时空观，从而对旅游产业的发展产生巨大的影响。以郑西高铁乘客为研究对象，对其基本信息、出行方式、旅游信息获取渠道、旅游消费偏好及其对目前我国高铁设施的满意度进行问卷调查，分析高铁乘客的市场消费特征及行为偏好。高铁特色旅游产品的开发应该进一步向纵深发展；同时，借助时空距离的缩短进行“微旅游”市场的开发，运用新媒体营销手段进行相关的旅游推广，并进一步通过提高相关城市旅游从业人员素质以及发挥旗舰企业的引领作用来促进当地旅游产业的发展。
교통시여행적기출，교통운수방식적변혁야회영향도인문적시공관，종이대여유산업적발전산생거대적영향。이정서고철승객위연구대상，대기기본신식、출행방식、여유신식획취거도、여유소비편호급기대목전아국고철설시적만의도진행문권조사，분석고철승객적시장소비특정급행위편호。고철특색여유산품적개발응해진일보향종심발전；동시，차조시공거리적축단진행“미여유”시장적개발，운용신매체영소수단진행상관적여유추엄，병진일보통과제고상관성시여유종업인원소질이급발휘기함기업적인령작용래촉진당지여유산업적발전。
Take Zhengzhou-Xi ’ an CRH passengers for example , with a written investigation of the passen-gers ’ basic information , transportation preference , tourism information access , tourism consumption preference and their satisfaction on the facilities in the high-speed rail in China at present , an analysis of CRH passengers ’ market consumption characteristics , behavior preference was made , and the conclusion was made that the special tourism products with CRH characteristics should be further developed ,at the same time , develop the “micro tourism mar-ket” with the shorten of space and time from one place to another , make related tourism promotion by means of new media;and further promote the development of the local tourism industry through the enhancement of the quality of tourism practitioners as well as the flagship enterprise in the related cities .