CAJ | 학술논문

随着微博平台的兴起，越来越多的用户参与其中分享产品的使用体验并发表意见，如何从微博的评论文本中挖掘出用户的观点这一研究课题在企业竞争情报领域中具有重要的实用价值。笔者首先阐述产品意见挖掘的意义，然后站在技术实现的角度从产品特征抽取、产品评论主客观分类、情感倾向性分析等方面介绍了国内外的研究进展，最后指出产品意见挖掘面临的不足和今后的研究方向。
수착미박평태적흥기，월래월다적용호삼여기중분향산품적사용체험병발표의견，여하종미박적평논문본중알굴출용호적관점저일연구과제재기업경쟁정보영역중구유중요적실용개치。필자수선천술산품의견알굴적의의，연후참재기술실현적각도종산품특정추취、산품평론주객관분류、정감경향성분석등방면개소료국내외적연구진전，최후지출산품의견알굴면림적불족화금후적연구방향。
With the rapid growth of microblog, more and more customers participate in the microblog, share product experience and ex-press likes or dislikes about product. Firstly,this paper presents the importance of opinion mining on the growing social media and electron-ic commerce business. Then it introduces the research progress both at home and abroad of the opinion mining on product from the prospect of product feature-based extraction, product review subjectivity-objectivity classification and sentiment polarity classification. Finally, it summarizes the challenge of opinion mining on product and research interests about it.