CAJ | 학술논문

以阜平县朱家营村旅游开发为例，运用SWOT模型对朱家营村旅游开发的现实条件进行分析，并提出相应的对策，包括依托景区资源优势，打造特色品牌；依托扶贫政策，提升景区质量；立足太行发展“大旅游”；丰富旅游产品类型；保护式开发景区等方面内容。
이부평현주가영촌여유개발위례，운용SWOT모형대주가영촌여유개발적현실조건진행분석，병제출상응적대책，포괄의탁경구자원우세，타조특색품패；의탁부빈정책，제승경구질량；립족태행발전“대여유”；봉부여유산품류형；보호식개발경구등방면내용。
The article adopted SWOT method to analyze the practical conditions of tourism development in Zhujiaying Village.The following suggestions were put forward,making use of the resources advantage of scenicarea to build new brands;relying on alleviate poverty policy to strengthen the scenic area quality;developing“great tourism”grounded on Taihung Mountains;riching tourism products types;rational developing tourism resources.