河南机电高等专科学校学报
河南機電高等專科學校學報
하남궤전고등전과학교학보
JOURNAL OF HENAN MECHANICAL AND ELECTRICAL ENGINEERING COLLEGE
2014年
2期
5-7
,共3页
微博%网络舆情%危机应对%管理机制
微博%網絡輿情%危機應對%管理機製
미박%망락여정%위궤응대%관리궤제
microblogging%network public opinion%crisis response%management mechanism
以微博为代表的新媒体蓬勃发展，微博的聚合与裂变使其迅速成为社会公众舆论焦点的集散地，对微博舆情的引导成为社会管理中的新视域。管理者应转变微博舆情管理理念，提升舆情研判水平；建立微博舆情引导协同反应机制，提高舆情应对能力；精心培育微博意见领袖，营造理性微博的社会氛围。
以微博為代錶的新媒體蓬勃髮展，微博的聚閤與裂變使其迅速成為社會公衆輿論焦點的集散地，對微博輿情的引導成為社會管理中的新視域。管理者應轉變微博輿情管理理唸，提升輿情研判水平；建立微博輿情引導協同反應機製，提高輿情應對能力；精心培育微博意見領袖，營造理性微博的社會氛圍。
이미박위대표적신매체봉발발전，미박적취합여렬변사기신속성위사회공음여론초점적집산지，대미박여정적인도성위사회관리중적신시역。관리자응전변미박여정관리이념，제승여정연판수평；건립미박여정인도협동반응궤제，제고여정응대능력；정심배육미박의견령수，영조이성미박적사회분위。
Nowadays ,with the rapid development of the Internet era ,microblog on behalf of the new media are growing vigorously .More and more netizens are pay attention to it .microblog has sur-passed network BBS(Bulletin Board System) becomes China’s second largest source of public opinion . The amplification effect of the network has been known to the public ,microblogging aggregation and fission made it quickly become the focus of the public opinion in the distribution center ,and guide mi-croblogging public opinion has become a new horizon in social management .If we let the network public opinion indulge fermentation ,it is likely lead to a big crisis ,how to grasp the public opinion and correct response ,then solve the crisis in time has become a new target of social management .T herefore ,how to listen to public opinion ,make scientific judgments ,and how to deal with the"hot potato",is a challenge to the management wisdom ,vision and mind .
