CAJ | 학술논문

随着“第五媒体”新媒体技术的发展，基于新媒体平台的校友工作宣传及校友的联络受到各高校的高度重视。为满足校友多元化获取信息的需求，国内各高校校友会纷纷开设了微博、微信，作为校友会与校友、在校学生以及社会交流、沟通与互动的重要平台。本文基于对华南理工大学等高校校友会官方微博影响力的分析，剖析校友会微博管理中存在的问题并提出相应的改进策略，以促进高校校友工作的发展。
수착“제오매체”신매체기술적발전，기우신매체평태적교우공작선전급교우적련락수도각고교적고도중시。위만족교우다원화획취신식적수구，국내각고교교우회분분개설료미박、미신，작위교우회여교우、재교학생이급사회교류、구통여호동적중요평태。본문기우대화남리공대학등고교교우회관방미박영향력적분석，부석교우회미박관리중존재적문제병제출상응적개진책략，이촉진고교교우공작적발전。
With the development of the "Fifth Media"(New Media Technology),alumni propaganda and contact have been paid more and more attention.To meet the multiple needs for alumni information,the Alumni Associa-tion in domestic universities have registered micro-blog and wechat to communicate with alumni and students. Based on the analysis of the influence on official micro-blog of Alumni Associations,especially the micro-blog of Alumni Association South China University of Technology (AASCUT),the problems and the corresponding im-provement strategies for official micro-blog routine maintenance are given in this thesis.