CAJ | 학술논문

近年来，自媒体（微博、微信等）正逐渐成为公众获取信息、进行交流的重要工具。本文在深刻认识自媒体特点、总结高校基金会公益传播诉求的基础上，分析自媒体在高校基金会公益传播中的作用，探讨其运用现状及应对策略。
근년래，자매체（미박、미신등）정축점성위공음획취신식、진행교류적중요공구。본문재심각인식자매체특점、총결고교기금회공익전파소구적기출상，분석자매체재고교기금회공익전파중적작용，탐토기운용현상급응대책략。
In recent years,We-Media (weibo,weixin,etc)has gradually become an important tool of accessing information and communicating for the societal public.It not only supplies references to the development of college foundation,but also improves the perfection of the relevant theoretical research system when strengthening the re-search of We-Media commonweal communication of college foundation.Based on profound understanding of the We-Media features and summarizing college foundation’s public communication demands,the paper analyzes the functions of We-Media in college foundation’s commonweal communication and discusses the current situation and countermeasures.