CAJ | 학술논문

分析了市场和科层两种传统治理模式及其对废弃电子产品逆向物流组织治理影响。在此基础上，结合市场治理模式和科层治理模式的优缺点，应用供需网（SDN）理念，提出了废弃电子产品逆向物流组织的事件驱动契约型治理模式，并给出概念、特征及其运作过程。最后，比较了传统治理模式和事件驱动契约型治理模式。研究表明：在回收再利用效率、企业自身发展、企业可接受程度和社会效益等方面，废弃电子产品逆向物流组织的事件驱动契约型治理模式较传统治理模式具有一定优势。
분석료시장화과층량충전통치리모식급기대폐기전자산품역향물류조직치리영향。재차기출상，결합시장치리모식화과층치리모식적우결점，응용공수망（SDN）이념，제출료폐기전자산품역향물류조직적사건구동계약형치리모식，병급출개념、특정급기운작과정。최후，비교료전통치리모식화사건구동계약형치리모식。연구표명：재회수재이용효솔、기업자신발전、기업가접수정도화사회효익등방면，폐기전자산품역향물류조직적사건구동계약형치리모식교전통치리모식구유일정우세。
This study firstly introduces two kinds of traditional governance modes,the market and hierarchical one,and then compares their impacts on governance of reverse logistics organization for waste electronic products. Combining advantages and disadvantages of the market and hierarchical governance mode,applying the concept of SDN,it proposes the event-driven contractual governance mode of reverse logistics organization for waste elec-tronic products,and elaborates the concept,characteristics and operation process. After comparing traditional governance mode with the event-driven contractual governance mode,it shows that the event-driven contractual governance mode of reverse logistics organization for waste electronic products has advantages in recycling effi-ciency,enterprise development,acceptability and social benefits.