CAJ | 학술논문

21世纪是知识经济时代，随着数字化、网络化的蓬勃发展，科研用户对学科化信息服务的需求更迫切、更深入。为了使更多的中医药科研人员能够享受到全方位的、深层次的学科化信息服务，本文从营销理念入手，阐述实施学科化服务营销的重要意义，重点介绍开展以信息营销和服务营销为核心的学科化信息服务的营销策略。
21세기시지식경제시대，수착수자화、망락화적봉발발전，과연용호대학과화신식복무적수구경박절、경심입。위료사경다적중의약과연인원능구향수도전방위적、심층차적학과화신식복무，본문종영소이념입수，천술실시학과화복무영소적중요의의，중점개소개전이신식영소화복무영소위핵심적학과화신식복무적영소책략。
The 21st century is the era of knowledge economy. With the development of digitalization and networking, the demands of subject-oriented information services of research users become increasingly urgent and in-depth. This article started from the marketing ideas, demonstrated the significance of implementation of subject-oriented information services, and concentrated on the marketing strategies of subject-oriented information services which focus on the information marketing and service marketing, with a purpose to provide more all-round and in-depth subject-oriented information services for TCM researchers.