东方论坛
東方論罈
동방론단
ORIENTAL FORUM
2014年
3期
5-8,18
,共5页
决策%理性%启发式%判断偏差
決策%理性%啟髮式%判斷偏差
결책%이성%계발식%판단편차
decision-making%rationality%heuristics
决策与每个人的现实生活息息相关。决策科学的研究现状是标准化范式和描述性范式并存于该研究领域中,但两者之间是存在矛盾的。人类决策有其有限理性,其中的启发式可分为三类,每类都能衍生出相应的判断偏差,是决策者用来简化决策主要认知工具。
決策與每箇人的現實生活息息相關。決策科學的研究現狀是標準化範式和描述性範式併存于該研究領域中,但兩者之間是存在矛盾的。人類決策有其有限理性,其中的啟髮式可分為三類,每類都能衍生齣相應的判斷偏差,是決策者用來簡化決策主要認知工具。
결책여매개인적현실생활식식상관。결책과학적연구현상시표준화범식화묘술성범식병존우해연구영역중,단량자지간시존재모순적。인류결책유기유한이성,기중적계발식가분위삼류,매류도능연생출상응적판단편차,시결책자용래간화결책주요인지공구。
Decision-making is related to everyone's realistic life. Normative paradigm and descriptive paradigm are concurrent in the research ifeld of decision-making science. But, they are contrary. In this article, the thinking system of human decision-making is looked upon as a start point and bounded rationality of human is illuminated. And then, types of heuristics and judgment deviations derived from them are stated. And at last, mechanisms of judgment deviations are illuminated.