CAJ | 학술논문

有效遏制现有的直接或间接烟草广告，贯彻世界卫生组织《烟草控制框架公约》第13条及其实施准则是修订《广告法》的基本原则。本文通过《广告法》(征求意见稿)与原《广告法》、《烟草广告管理暂行办法》和《公约》第13条及实施准则进行比较，发现《广告法》(修订意见稿)未能全面禁止所有的烟草广告，对变相烟草广告没有做明确的界定，对虚假烟草广告的限制规定不明确，对涉及烟草的促销和赞助也没有进行限制，因此无法遏制在中国大势泛滥的烟草广告、促销和赞助活动，无法满足我国履行《公约》的要求，也不能履行负责任大国对国际社会的庄严承诺。本文将对《广告法》(征求意见稿)提出具体修改建议，以实现全面禁止烟草广告、促销和赞助的目标。
유효알제현유적직접혹간접연초엄고，관철세계위생조직《연초공제광가공약》제13조급기실시준칙시수정《엄고법》적기본원칙。본문통과《엄고법》(정구의견고)여원《엄고법》、《연초엄고관리잠행판법》화《공약》제13조급실시준칙진행비교，발현《엄고법》(수정의견고)미능전면금지소유적연초엄고，대변상연초엄고몰유주명학적계정，대허가연초엄고적한제규정불명학，대섭급연초적촉소화찬조야몰유진행한제，인차무법알제재중국대세범람적연초엄고、촉소화찬조활동，무법만족아국리행《공약》적요구，야불능리행부책임대국대국제사회적장엄승낙。본문장대《엄고법》(정구의견고)제출구체수개건의，이실현전면금지연초엄고、촉소화찬조적목표。
When revising Advertisement Law ( AL) of People's Republic of China, a basic principal is the comprehensive banning of direct or indirect tobacco advertising and implementing the WHO Framework Conven-tion on Tobacco Control ( FCTC) . After comparing the AL Revised Draft ( ALRD) with the AL, the Interim Man-agement Regulation for Tobacco Advertisements ( IMRTA) , and FCTC article 13 and its implementation guide-line, we found that ALRD did not ban all kinds of the tobacco advertising in all public places by using different channels, couldn’t clearly define the covert and false advertisements on tobacco, so that the epidemic of tobacco advertising cannot be curbed in China. In addition, this ALRD still permits the tobacco advertising in some places, and this does not satisfy the FCTC requirement. Therefore, China cannot honor its commitments as a re-sponsible big country. According to above analysis, we proposed some suggestions on comprehensive banning all the direct and indirect tobacco advertisements.