CAJ | 학술논문

随着乡村采摘体验游的不断发展，其服务质量问题逐渐显现。服务质量是游客在服务结束后的一种主观评价，影响着游客的推荐意愿和重游意愿。通过对文献指标的归纳整理，结合乡村采摘体验游的特点，本文采用问卷调查与统计分析的方法，建立了一套包含5个维度18个二级指标的乡村采摘体验游服务质量评价指标体系，并对其进行了验证性分析。
수착향촌채적체험유적불단발전，기복무질량문제축점현현。복무질량시유객재복무결속후적일충주관평개，영향착유객적추천의원화중유의원。통과대문헌지표적귀납정리，결합향촌채적체험유적특점，본문채용문권조사여통계분석적방법，건립료일투포함5개유도18개이급지표적향촌채적체험유복무질량평개지표체계，병대기진행료험증성분석。
With rural picking experience tourism continuous development , the problems of service quality increasingly e-merge.The service quality is a subjective evaluation of tourists after tourism , and it affects tourists′recommend willing-ness and revisiting willingness .Based on the analysis of the rural picking experience tourism and its characteristics , the paper establishes a evaluation index system to service quality of rural picking experience tourism , which includes 5 di-mensions and 18 two level indexes , through collating literature indicators , and using questionnaires and statistical analy-sis method, and carries out confirmatory analysis .