CAJ | 학술논문

用户是电子商务平台生存和发展的基础条件，同时还具有推动更多用户向电子商务平台集聚的带动效应。为研究用户的带动效应，本文将双边市场模型向动态性和整体性方向拓展，构建了用户正向循环影响模型，提出一方的用户数量对同一方和另一方的用户数量都存在带动效应；如果将电子商务平台双方用户看作一个整体，这个整体对其本身也存在明显的带动效应。因此，企业应将服务用户的理念贯穿于打造和发展电子商务平台的全部过程，通过多种方式吸引用户、留住用户、集聚用户，推动电子商务平台实现健康、快速和持续的发展。
용호시전자상무평태생존화발전적기출조건，동시환구유추동경다용호향전자상무평태집취적대동효응。위연구용호적대동효응，본문장쌍변시장모형향동태성화정체성방향탁전，구건료용호정향순배영향모형，제출일방적용호수량대동일방화령일방적용호수량도존재대동효응；여과장전자상무평태쌍방용호간작일개정체，저개정체대기본신야존재명현적대동효응。인차，기업응장복무용호적이념관천우타조화발전전자상무평태적전부과정，통과다충방식흡인용호、류주용호、집취용호，추동전자상무평태실현건강、쾌속화지속적발전。
Users are the basic conditions for the survival and development of e -commerce platforms , and have the driv-ing effect to promote more users to gather in the e -commerce platforms .To study users′driving effect , this essay ex-panded the bilateral market model to dynamic and holistic model , building a users′positive cycle impact model , and con-cluded that:the number of one side merchants exist driving effect on the number of the same party and the other party ;taking the two side merchants of e -commerce platform as a whole , this entirety exists significant driving effect on itself . Therefore , enterprise should put the concept of serving users throughout the entire process of creating and developing e -commerce platforms to promote e -commerce platform to achieve a healthy , fast and sustainable development , by taking a variety of ways to attract users , retain users and gather users .