CAJ | 학술논문

考虑市场需求是非线性随机的且受零售商努力影响的一般情形，建立由一个制造商与一个零售商组成的双渠道供应链 Stackelberg 博弈模型，研究设计协调双渠道供应链的引入努力成本分担系数的改进回购契约，结果表明，只要引入努力成本分担系数的改进回购契约参数取值恰当，双渠道供应链就能够实现协调。研究结论具有一定的理论与现实指导意义。
고필시장수구시비선성수궤적차수령수상노력영향적일반정형，건립유일개제조상여일개령수상조성적쌍거도공응련 Stackelberg 박혁모형，연구설계협조쌍거도공응련적인입노력성본분담계수적개진회구계약，결과표명，지요인입노력성본분담계수적개진회구계약삼수취치흡당，쌍거도공응련취능구실현협조。연구결론구유일정적이론여현실지도의의。
The conflict between the manufacturer and the retailer except the double marginalization is an important issue in order to coordinate the dual-channel supply chain.By developing a dual-channel supply chain model with a manufacturer and a retailer under the Stackelberg game theory,this paper designed a new buy-back contract,which incorporates the parameter describing the share of effort cost.And the result shows that,as long as the value of the contract parameters meet certain con-ditions,the dual-channel supply chain can achieve coordination.The research conclusion has a certain theoretical and practical value.