CAJ | 학술논문

跨境电子商务具有全球性、无形性、匿名性、即时性、无纸化和快速演进等特征，已成为我国国际贸易的新方式和新手段。目前，跨境电子商务随着政府扶持利好频出，市场增长前景可期，行业助力发展迅速，拉内需促就业效果明显，市场竞争日趋激烈。面对发展跨境电子商务面临的消费者不信任、服务体系不完善以及语言、地理环境因素等问题，发展跨境电子商务的措施是：认清消费者信任的网上购物者和付款者的最佳组合商业模式；熟悉语言文化环境，整合资源链；熟知通转关、商检、保险、物流配送、金融结算流程，推动跨境电商跨领域跨经营环节合作。
과경전자상무구유전구성、무형성、닉명성、즉시성、무지화화쾌속연진등특정，이성위아국국제무역적신방식화신수단。목전，과경전자상무수착정부부지리호빈출，시장증장전경가기，행업조력발전신속，랍내수촉취업효과명현，시장경쟁일추격렬。면대발전과경전자상무면림적소비자불신임、복무체계불완선이급어언、지리배경인소등문제，발전과경전자상무적조시시：인청소비자신임적망상구물자화부관자적최가조합상업모식；숙실어언문화배경，정합자원련；숙지통전관、상검、보험、물류배송、금융결산류정，추동과경전상과영역과경영배절합작。
International E-commerce is global, invisible, anonymous, instant, paperless and evolves rapidly, which has become a new way of international trade of Chinese enterprises. At present, market competition of cross-border e-commerce is increasingly fierce as the gov-ernment has offered favorable policy, market growth is promising, industry power develops in rapid speed, and the effect is obvious in pulling the domestic demand and promoting employment. The growth of international e-commerce faces difficulties, including distrust of consumers, incomplete service system, and unfamiliar language and geographical environment. Solutions for developing international e-commerce are proposed. First, be aware of the best commercial pattern trusted by consumers is the combination between online shoppers and payers. Second, get familiar with language and cultural environment and integrate resource chain. Third, know well the procedures in terms of transiting customs, commodity inspection, insurance, and clearing for facilitating a smooth cooperation of these fields.