CAJ | 학술논문

为全面了解顾客对家电下乡产品质量的感知水平，对山东、河南和重庆三地的家电下乡产品进行了入户访谈调查。分析了顾客对家电下乡各主要类别产品整体质量和各主要品牌的关键质量特性的感知水平。结果显示农村顾客对家电下乡产品的总体质量是比较满意的，价格有补贴与质量有保障是农村顾客购买下乡产品的主要因素。
위전면료해고객대가전하향산품질량적감지수평，대산동、하남화중경삼지적가전하향산품진행료입호방담조사。분석료고객대가전하향각주요유별산품정체질량화각주요품패적관건질량특성적감지수평。결과현시농촌고객대가전하향산품적총체질량시비교만의적，개격유보첩여질량유보장시농촌고객구매하향산품적주요인소。
In order to see the customer's perceived quality based on the policy of Sending Home Appliances to the Countryside,this paper investigates countryside customers by household survey, and analyzes the perceived quality levels of the main types of home appliances,as well as the perceived quality levels of the main different brands.It is found that the whole countryside customers'perceived quality is rather good,and the price subsidy and good quality are the two main factors to promote the countryside customer to buy the home appliances.