中国房地产（学术版）
中國房地產（學術版）
중국방지산（학술판）
China Real Estate
2014年
4期
43-51
,共9页
越秀地产%商业模式创新%驱动因素%实施路径%经济后果
越秀地產%商業模式創新%驅動因素%實施路徑%經濟後果
월수지산%상업모식창신%구동인소%실시로경%경제후과
Yuexiu real estate%Business model innovation%Implementation path%Performance%Economic result
整合优化企业价值链与创新商业模式是房地产企业加快转型，寻找适合自身的生存和发展模式的必然选择。立足越秀地产的商业模式创新，从战略、行业、价值链和政策角度思考驱动越秀地产商业模式创新的驱动因素；探析其独特的地产开发与资本运作双剑合璧的实施路径，为我国房地产企业商业模式的创新和持续经营提供新的切入角度；然后通过财务绩效变化检验其商业模式创新的经济后果；最后，提出建设具有企业特色的价值网络、项目多元化发展及形成稳定资金链等建议。
整閤優化企業價值鏈與創新商業模式是房地產企業加快轉型，尋找適閤自身的生存和髮展模式的必然選擇。立足越秀地產的商業模式創新，從戰略、行業、價值鏈和政策角度思攷驅動越秀地產商業模式創新的驅動因素；探析其獨特的地產開髮與資本運作雙劍閤璧的實施路徑，為我國房地產企業商業模式的創新和持續經營提供新的切入角度；然後通過財務績效變化檢驗其商業模式創新的經濟後果；最後，提齣建設具有企業特色的價值網絡、項目多元化髮展及形成穩定資金鏈等建議。
정합우화기업개치련여창신상업모식시방지산기업가쾌전형，심조괄합자신적생존화발전모식적필연선택。립족월수지산적상업모식창신，종전략、행업、개치련화정책각도사고구동월수지산상업모식창신적구동인소；탐석기독특적지산개발여자본운작쌍검합벽적실시로경，위아국방지산기업상업모식적창신화지속경영제공신적절입각도；연후통과재무적효변화검험기상업모식창신적경제후과；최후，제출건설구유기업특색적개치망락、항목다원화발전급형성은정자금련등건의。
Integration and optimization of enterprise value chain and innovative business model is to accelerate the transformation of the real estate business and to search for their own survival and development model inevitable choice.This article is based on Yuexiu Property’s business model,and the business model innovation drives YXP to consider its factors by strategic thinking,industry, value chain and policy.Analysis of the implementation of its unique path to real estate development and capital operation two-pronged approach for China’s commercial real estate business innovation and continuous operation mode provides a new idea.Then YXP can test its effects through changes in financial performance.Finally, this article can provide advice on building unique network of company’s business partner and diversified development projects,and form steady funding chain.
