CAJ | 학술논문

文章基于过去二十年期间有关企业市场导向与绩效关系的中介效应的实证研究的53篇英文文献，对影响二者关系的中介变量研究进行详细的梳理和分类，报告了中介变量对企业市场导向与绩效关系的影响现状，通过采用文献分析方法，进行了英文文献在外文数据库中的检索，反映了现有研究中的不足和未来研究方向，取得三点研究结论。第一，市场导向与绩效的中介效应研究已经成为二者关系的重点研究领域，显示其在学术和企业界的重要作用和地位。第二，绝大多数企业市场导向与绩效之间关系的中介效应实证检验的结果肯定中介变量的中介效应，而且大部分属于完全中介效应。第三，中介变量的选取已经从比较单一的创新领域逐步扩大到资源/能力、关系、战略和其他绩效指标等研究领域。文章对于了解该领域的研究现状起到概括和总结的作用，推动该领域的进一步研究的深化。
문장기우과거이십년기간유관기업시장도향여적효관계적중개효응적실증연구적53편영문문헌，대영향이자관계적중개변량연구진행상세적소리화분류，보고료중개변량대기업시장도향여적효관계적영향현상，통과채용문헌분석방법，진행료영문문헌재외문수거고중적검색，반영료현유연구중적불족화미래연구방향，취득삼점연구결론。제일，시장도향여적효적중개효응연구이경성위이자관계적중점연구영역，현시기재학술화기업계적중요작용화지위。제이，절대다수기업시장도향여적효지간관계적중개효응실증검험적결과긍정중개변량적중개효응，이차대부분속우완전중개효응。제삼，중개변량적선취이경종비교단일적창신영역축보확대도자원/능력、관계、전략화기타적효지표등연구영역。문장대우료해해영역적연구현상기도개괄화총결적작용，추동해영역적진일보연구적심화。
Based on 53 English paper on mediating effects of the relationship between firm market orientation and performa-nce during last twenty years, this paper sorts and classifies research papers on mediators' influence on this relationship, reports the status that different mediators affect on market orientation and performance relationship , by literature analysis method through searching for English papers in foreign database, which provides research limitation and future research directions. Three conclusions are as follows, firstly. The relationship between firm market orientation and performance have been the main topic for both scholars and practioners, especially mediating effects of mediators on this relationship. Secondly, that most of the research confirm mediations on market orientation-performance, especially full mediations. Thirdly, in addition to innovation, mediators have gradually expanded to resources/capabilities, relationships, strategy and other performance and their combinations. This paper aims to fully and thoroughly understand mediating effects on market orientation-performance relationship and to facilitate its further research.