经济研究导刊
經濟研究導刊
경제연구도간
ECONOMIC RESEARCH GUIDE
2014年
12期
54-55,72
,共3页
盐城%服装%品牌%发展
鹽城%服裝%品牌%髮展
염성%복장%품패%발전
Yancheng%garment%brand%development
江苏省是服装生产大省，处于江苏沿海地区的盐城是省内纺织服装发展重要基地，目前盐城服装企业品牌建设处于提升与深化阶段，企业经营模式由以贴牌加工转向自创品牌为主。品牌建设的意识、策略、路径更趋理性，发展品牌不再仅仅因为外界环境的影响，更多的源于内动力发展需要。
江囌省是服裝生產大省，處于江囌沿海地區的鹽城是省內紡織服裝髮展重要基地，目前鹽城服裝企業品牌建設處于提升與深化階段，企業經營模式由以貼牌加工轉嚮自創品牌為主。品牌建設的意識、策略、路徑更趨理性，髮展品牌不再僅僅因為外界環境的影響，更多的源于內動力髮展需要。
강소성시복장생산대성，처우강소연해지구적염성시성내방직복장발전중요기지，목전염성복장기업품패건설처우제승여심화계단，기업경영모식유이첩패가공전향자창품패위주。품패건설적의식、책략、로경경추이성，발전품패불재부부인위외계배경적영향，경다적원우내동력발전수요。
Jiangsu is a productive province,Yancheng in Jiangsu coastal areas is an important base for the development of the province’s textile and garment.Currently brand building in Yancheng ’s garment enterprise is in enhancing and deepening stage.The clothing business enterprise in Yancheng were stick the brand of some famous enterprises,and then create their own brand.The consciousness,strategy and path in brand building were more sensed and the effect of develop trademark not only in external environment but also in inner momentum.
