CAJ | 학술논문

文化语境在跨文化交际领域中尤为重要，而其中霍尔的高低语境理论最具代表性。深入研究高低语境文化有利于我们更好地把握不同文化环境下的信息表达方式，顺利实现跨文化交流。该文章首先简要概述了高低语境文化差异的成因及其表现，并以中英文汽车广告语为例，分析了中美高低语境文化下，语言表达体现出的差异性，旨在彰显高低语境文化下交流的特点。
문화어경재과문화교제영역중우위중요，이기중곽이적고저어경이론최구대표성。심입연구고저어경문화유리우아문경호지파악불동문화배경하적신식표체방식，순리실현과문화교류。해문장수선간요개술료고저어경문화차이적성인급기표현，병이중영문기차엄고어위례，분석료중미고저어경문화하，어언표체체현출적차이성，지재창현고저어경문화하교류적특점。
The cultural context is particularly important in the field of intercultural communica-tion,and Hall's theory of high-context and low-context cultures is the most typical in the study of cross-cultural communication.Studies of high and low context cultures will help us better under-stand distinctive ways of communication in different situations and achieve smooth cross-cultural communication.Based on Hall’s theory of high-context and low-context cultures,this paper takes the car advertisements as examples to analyze the differences in languages of high and low context cultures,in an attempt to highlight the characteristics of high and low context communication.