CAJ | 학술논문

商业模式的构建与路径选择，直接影响着文化创意产业的竞争力。中国文化创意产业的发展之道，最值得变革的就是商业模式，而成功的商业模式取决于创新管理。在市场经济当中，中国发展文化创意产业的商业模式创新之路任重而道远。本文从文化创意产业相关概念、商业模式相关理论综述出发，结合《中国好声音》栏目的商业创新模式案例，对中国文化创意产业商业模式创新的路径选择进行探讨。
상업모식적구건여로경선택，직접영향착문화창의산업적경쟁력。중국문화창의산업적발전지도，최치득변혁적취시상업모식，이성공적상업모식취결우창신관리。재시장경제당중，중국발전문화창의산업적상업모식창신지로임중이도원。본문종문화창의산업상관개념、상업모식상관이론종술출발，결합《중국호성음》란목적상업창신모식안례，대중국문화창의산업상업모식창신적로경선택진행탐토。
The construction and path selection of business model directly affect competitiveness of cultur-al and creative industries.The most worthwhile change of China’s cultural and creative industries’ develop-ment road is the business model.The successful business model depends on the innovation management.In the market economy,the road of business model innovation in China’s development of cultural and creative in-dustries has a long way to go.This paper describes the concept of cultural and creative industries,the busi-ness model theory review,introducing case of “Chinese good voice”innovative business model,and makes the choice of Chinese cultural and creative industries business model innovation path.