CAJ | 학술논문

根据2002-2011年统计数据，运用亲景度和竞争态指标，对浙江省入境旅游市场时空变化特征进行了分析。结果表明，浙江省入境市场亲景度呈现高位振荡、中位波动和低位平稳现象，弱亲景和弱疏景市场客源国在空间位次上发生变化，强亲景和强疏景市场在空间上基本没有变化；市场竞争态时间特征呈现上下波动态势，空间分布格局变化较大。运用Co-Plot分析法对亲景度和竞争态进行相关性分析，发现亲景度对竞争态有一定的影响，但是相关性并不显著。根据合成图把客源国市场归类为4组，并提出了相应的拓展建议。
근거2002-2011년통계수거，운용친경도화경쟁태지표，대절강성입경여유시장시공변화특정진행료분석。결과표명，절강성입경시장친경도정현고위진탕、중위파동화저위평은현상，약친경화약소경시장객원국재공간위차상발생변화，강친경화강소경시장재공간상기본몰유변화；시장경쟁태시간특정정현상하파동태세，공간분포격국변화교대。운용Co-Plot분석법대친경도화경쟁태진행상관성분석，발현친경도대경쟁태유일정적영향，단시상관성병불현저。근거합성도파객원국시장귀류위4조，병제출료상응적탁전건의。
T his paper quantitatively analyzed the characteristics of the spatial and temporal variation of international tourist markets in Zhejiang Province from 2002 to 2011 based on the preference scale and the competition state . The results show that the preference scale of international tourism market has showed the phenomenon of oscillating in high position ,fluctuating in median and stabilizing in low . The countries of weak preference scale market and weak non-preference market have changed in the spatial order of precedence , w hile strong preference scale market and strong non-preference market have hardly changed in space . Characteristics of the temporal variation of market competitive state appeared fluctuation trend . The basic structure of spatial distribution changed greatly . In order to understand the relationship between the preference scale and the competition state , this paper used Visual Co-Plot for correlation analysis , found the performance of the correlation was different with the change of time . Finally , according to the Co-Plot graphs , the market was classified into 4 groups , and some suggestions are put forward for each group .