CAJ | 학술논문

电子商务推动了物流快递行业业务量的高速增长，民营快递企业在国内物流市场中的地位愈发重要。移动商务作为新一代电子商务发展的主要形式，表现出及时性、精准性、个性化等特征，民营快递企业提升竞争优势需要加强服务质量，提升服务意识，在APP应用程序、微信平台、二维码等方面开拓相关服务。
전자상무추동료물류쾌체행업업무량적고속증장，민영쾌체기업재국내물류시장중적지위유발중요。이동상무작위신일대전자상무발전적주요형식，표현출급시성、정준성、개성화등특정，민영쾌체기업제승경쟁우세수요가강복무질량，제승복무의식，재APP응용정서、미신평태、이유마등방면개탁상관복무。
With the rapid growth of logistics express promoted by e-commerce, privately-run express delivery enterprises play more important roles in domestic logistics market. As a main form of new e-commerce, mobile business shows the characteristics of being timely, accurate and personalized. The author puts forward that privately-run express delivery enterprises should strengthen service quality and awareness to enhance their competitive advantages, and expand more related services from the aspects of APP application, WeChat platform and QR code.