CAJ | 학술논문

加强冰雪体育赛事现场观众培育措施，提升现场观众欣赏水平综合和素养，可以使得观众更好地欣赏冰雪体育赛事，得到美的熏陶和享受，还可以使赛事主办方获得效益，两者相互促进和发展。通过深入分析和研究，认为对冰雪体育赛事信息了解的程度、经济因素、欣赏水平、赛场环境等是影响冰雪体育赛事观众现场观赛的主要因素；提出加大媒体对赛事的宣传力度、实施多种售票模式、提升现场观众的欣赏素养和优化赛场内外环境等培育措施，为竞技体育和群众体育的＂双丰收＂提供理论参考。
가강빙설체육새사현장관음배육조시，제승현장관음흔상수평종합화소양，가이사득관음경호지흔상빙설체육새사，득도미적훈도화향수，환가이사새사주판방획득효익，량자상호촉진화발전。통과심입분석화연구，인위대빙설체육새사신식료해적정도、경제인소、흔상수평、새장배경등시영향빙설체육새사관음현장관새적주요인소；제출가대매체대새사적선전력도、실시다충수표모식、제승현장관음적흔상소양화우화새장내외배경등배육조시，위경기체육화군음체육적＂쌍봉수＂제공이론삼고。
Strengthening the cultivation measures of the audiences of ice and snow sports events , improving the appreciation level and quality of the audiences , can make the audience enjoy the ice and snow sports e-vents better , be nurtured in the aesthetic perception , and also make the host get benefits , promoting and de-veloping each other .By the analysis and study , the author thinks that the main factors which affect the audi-ence to watch the ice and snow sports events are the information of ice and snow sports events , economic factors, appreciation level , competition environment and so on .It puts forward to strengthen the propagan-da, the propaganda , media on the events of the implementation of a variety of ticketing mode , enhance the audience appreciation and optimization of inside and outside the stadium environment .Cultivation measures , for competitive sports and mass sports "double harvest"and provide a theoretical reference .