安徽大学学报（自然科学版）
安徽大學學報（自然科學版）
안휘대학학보（자연과학판）
JOURNAL OF ANHUI UNIVERSITY(NATURAL SCIENCES EDITION)
2014年
3期
6-11
,共6页
网络零售%动态定价%选择行为%时隙
網絡零售%動態定價%選擇行為%時隙
망락령수%동태정개%선택행위%시극
internet retailing%dynamic pricing%choice behavior%time slot
在B2C( Business to Customer)环境下，配送成本是薄利经营的网络零售商们最需要处理的关键问题。以保证网络零售商的收益，最大化利用各配送时隙的能力为目标，对B2 C环境下的在线订单配送时隙的定价进行了研究。根据客户具有在线时隙选择行为随机性的特点，引入效用函数建立基于Logit的选择概率公式。并且考虑各时隙选项的效用，剩余预订时间，以及剩余能力建立了时隙定价模型。最后通过算例验证了模型的有效性，并通过分析说明了定价对客户时隙选择行为的影响。
在B2C( Business to Customer)環境下，配送成本是薄利經營的網絡零售商們最需要處理的關鍵問題。以保證網絡零售商的收益，最大化利用各配送時隙的能力為目標，對B2 C環境下的在線訂單配送時隙的定價進行瞭研究。根據客戶具有在線時隙選擇行為隨機性的特點，引入效用函數建立基于Logit的選擇概率公式。併且攷慮各時隙選項的效用，剩餘預訂時間，以及剩餘能力建立瞭時隙定價模型。最後通過算例驗證瞭模型的有效性，併通過分析說明瞭定價對客戶時隙選擇行為的影響。
재B2C( Business to Customer)배경하，배송성본시박리경영적망락령수상문최수요처리적관건문제。이보증망락령수상적수익，최대화이용각배송시극적능력위목표，대B2 C배경하적재선정단배송시극적정개진행료연구。근거객호구유재선시극선택행위수궤성적특점，인입효용함수건립기우Logit적선택개솔공식。병차고필각시극선항적효용，잉여예정시간，이급잉여능력건립료시극정개모형。최후통과산례험증료모형적유효성，병통과분석설명료정개대객호시극선택행위적영향。
In B2C, a critical question that an online retailer who operates on very thin margins needs to address is the cost of home delivery. To ensure the benefits of online retailers and maximum utilization of each delivery time slot’s capacity, the pricing model of time slot for online order delivery in B2C was studied. According to the characteristics that customer online choice behavior was random, the utility function was introduced, and the choice formula based on Logit was presented. The pricing model was presented based on the utilities of time slots, booking horizon and availability of time slot. Finally, a set of examples were analyzed to verify the effectiveness of the model, and demonstrated the influence of pricing to the customer choice behavior.
