基于校企合作的汽车营销学教学改革与实践--以北京理工大学珠海学院机械与车辆学院为例
기우교기합작적기차영소학교학개혁여실천--이북경리공대학주해학원궤계여차량학원위례
Automotive Marketing Teaching Reform and Practice Based on School-enterprise Cooperation--Take School of Mechanical and Vehicle, Beijing Institute of Technology ZHUHAI Campus as an example
  • 万方数据
    科教导刊 과교도간
    THE GUIDE OF SCIENCE & EDUCATION
    2014年 4期 165-165,245 ,共2页

    赖建生%黄宝山%宋长森%包凡彪

    뢰건생%황보산%송장삼%포범표

    独立学院%就业竞争力%汽车营销学%教学改革 獨立學院%就業競爭力%汽車營銷學%教學改革
    독립학원%취업경쟁력%기차영소학%교학개혁
    independent college%Employment competitiveness%car marketing%teaching reform
    针对独立学院应用型本科培养目标，文章以车辆工程专业汽车营销学校级教改课题的研究为契机，结合实际介绍了独立学院车辆工程专业以提高就业竞争力为目标，基于校企合作开展专业课程教学改革与实践的情况，总结了经验与不足。
    침대독립학원응용형본과배양목표，문장이차량공정전업기차영소학교급교개과제적연구위계궤，결합실제개소료독립학원차량공정전업이제고취업경쟁력위목표，기우교기합작개전전업과정교학개혁여실천적정황，총결료경험여불족。
    Application-oriented training objectives for the independent institute, this article university to study the subject vehicle engineering education reform "car marketing" as an opportunity to introduce the Independent Institute actual vehicle engineering to enhance the employability and competitiveness as the goal, based on school-enterprise cooperation teaching Reform and Practice of cases professional courses, summed up the experience and inadequate.
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