CAJ | 학술논문

BTEC思维与项目驱动式教学模式在本质上是高度吻合的。BTEC思维对于《营销策划》课程项目驱动式教学模式具有启发意义。在分析BTEC思维的基本特点及其与项目驱动式教学关联的基础上，提出了BTEC思维下的《营销策划》课程项目驱动式教学的“一三四”模式。
BTEC사유여항목구동식교학모식재본질상시고도문합적。BTEC사유대우《영소책화》과정항목구동식교학모식구유계발의의。재분석BTEC사유적기본특점급기여항목구동식교학관련적기출상，제출료BTEC사유하적《영소책화》과정항목구동식교학적“일삼사”모식。
BTEC thinking mode and project-driven teaching mode are identical in quality. BTEC thinking mode is enlighteningly significant to the project-driven teaching of the course Marketing Plan. This paper comes up with “One, Three, Four ” Mode in the project-driven teaching of the course Marketing Plan on the basis of BTEC thinking mode by analysis of the basic features of BTEC thinking mode and its relevance to the project-driven teaching.