CAJ | 학술논문

将主要应用于媒体分析和期刊分析领域的内容分析法引入到管理学实证研究中，并以商业模式创新影响因素的选取为例，应用内容分析法对113份有效问卷进行了分析，将商业模式创新的影响因素归纳为45个关键词，并给出了这些关键词的重要程度的排序。在此基础上，结合相关学者的研究，构建了商业模式创新影响因素的外部宏观环境、企业和员工的三层次框架。该研究既有助于未来的商业模式创新实证研究，也为以后管理学实证研究中关键影响因素的选取提供了方法和示例。
장주요응용우매체분석화기간분석영역적내용분석법인입도관이학실증연구중，병이상업모식창신영향인소적선취위례，응용내용분석법대113빈유효문권진행료분석，장상업모식창신적영향인소귀납위45개관건사，병급출료저사관건사적중요정도적배서。재차기출상，결합상관학자적연구，구건료상업모식창신영향인소적외부굉관배경、기업화원공적삼층차광가。해연구기유조우미래적상업모식창신실증연구，야위이후관이학실증연구중관건영향인소적선취제공료방법화시례。
T his paper introduces the method of content analysis w hich is mostly used in the fields of media analysis and journals analysis into the management empirical research , and uses the method of content analysis to analyze the 113 valid questionnaires ,and gets 45 key words of the factors of business model innovation ,and then lists the important order .Based on that ,this paper combines other scholars'studies to construct a three-level framework of factors of business model innovation including external macro-environment level ,enterprises level and employee level .On one hand this paper will help the future empirical research of business model innovation ,and on the other hand this paper gives the method and example of key factors'choice of the empirical research .