CAJ | 학술논문

知青文化旅游是文化旅游与农业旅游结合深化出来的一种新型旅游方式。知青文化旅游已成为苏北地区乡村旅游产业结构调整的重要内容，吸引了大批外来旅游者。目前，苏北地区知青文化旅游存在着投资主体单一、无合理规划、缺乏可持续性和创新精神、营销手段落后、产品无特色等问题。苏北地区应加快改善生态环境，加大宣传力度，加强城乡文化交流，充分发挥旅游业的联动效应，有效开发苏北地区知青文化旅游产业，加快旅游产业结构调整和旅游文化产业的融合发展，保证苏北地区乡村经济可持续发展。
지청문화여유시문화여유여농업여유결합심화출래적일충신형여유방식。지청문화여유이성위소북지구향촌여유산업결구조정적중요내용，흡인료대비외래여유자。목전，소북지구지청문화여유존재착투자주체단일、무합리규화、결핍가지속성화창신정신、영소수단락후、산품무특색등문제。소북지구응가쾌개선생태배경，가대선전력도，가강성향문화교류，충분발휘여유업적련동효응，유효개발소북지구지청문화여유산업，가쾌여유산업결구조정화여유문화산업적융합발전，보증소북지구향촌경제가지속발전。
As a newly emerging tourism mode, Zhiqing cultural tourism comes after cultural tourism and agricultural tourism. It attracts many visitors to North of Jiangsu and becomes a key part of village tourism industry adjustment in North Jiangsu. At this point, it is chal-lenged by insufficient investors, lack of good planning, sustainability and innovation, and poor marketing and products. North Jiangsu should seek to improve the ecological environment and work harder on marketing and cultural exchanges between urban and suburb areas. By doing so, it can develop Zhiqing cultural tourism effectively, speed up tourism structural adjustment and integration between tourism and culture, and ensure a sustained economic development in rural areas of North Jiangsu.