CAJ | 학술논문

新媒体的急速发展，使得当代大学生的教育环境、传播方式、接受心理均发生了变革。高校思政工作者需要及时审视互动环境，重视传播对象在教育中的地位与作用，积极培养学生意见领袖，及时抢占传播阵地，善于引导学生意见领袖，将思想政治教育贯彻于传播的全过程。
신매체적급속발전，사득당대대학생적교육배경、전파방식、접수심리균발생료변혁。고교사정공작자수요급시심시호동배경，중시전파대상재교육중적지위여작용，적겁배양학생의견령수，급시창점전파진지，선우인도학생의견령수，장사상정치교육관철우전파적전과정。
The rapid development of new media make the contemporary college students education environment, mode of transmission, reception psychology changed. Ideological and political workers need to examine the interactive environment, pay attention to the status and role of communication objects in education, actively cultivate students' opinion leaders, seize the spreading position, be good at guiding students opinion leaders, carry out the ideological and political education in the whole process of communication.