CAJ | 학술논문

实施跨区域经营战略是中国企业提升国际竞争力的一个有效途径。但市场分割的存在却严重制约了企业的跨区域经营，如何应对市场分割的影响对企业成功实施跨区域经营战略至关重要。在分析市场分割概念内涵和成因的基础上，详细分析其对企业跨区域经营的影响，认为市场分割一方面增加了企业跨区域经营的成本并抑制了其创新，另一方面又可能为企业提供了制度套利的机会。最后指出应对市场分割则需要政府部门和企业的共同努力。
실시과구역경영전략시중국기업제승국제경쟁력적일개유효도경。단시장분할적존재각엄중제약료기업적과구역경영，여하응대시장분할적영향대기업성공실시과구역경영전략지관중요。재분석시장분할개념내함화성인적기출상，상세분석기대기업과구역경영적영향，인위시장분할일방면증가료기업과구역경영적성본병억제료기창신，령일방면우가능위기업제공료제도투리적궤회。최후지출응대시장분할칙수요정부부문화기업적공동노력。
Implementing geographic diversification strategy is an effective way to enhance the international competitiveness of Chinese enterprises. However,the existence of market segmentation has severely restricted the geographic diversification strategy. How to deal with the impact of market segmentation is crucial for enterprises successfully implementing geographic diversification strategy. After analyzing the connotation and antecedents of market segmentation,this paper analyses the effect of market segmentation on geographic diversification. On the one hand,market segmentation makes the operating cost of enterprises increased and its innovation inhibited;on the other hand,it may provide the enterprises with chance of insti-tutional arbitrage. Finally,it is necessary for government departments and enterprises to work together to deal with the im-pact of market segmentation.