本土代工企业开拓国内市场的障碍与对策
본토대공기업개탁국내시장적장애여대책
Analysis and Thinking of Export - oriented OEM Enterprises Developing the Domestic Market
  • 万方数据
    科技管理研究 과기관리연구
    SCIENCE AND TECHNOLOGY MANAGEMENT RESEARCH
    2014年 10期 198-201 ,共4页

    沙振权%丁登明

    사진권%정등명

    代工企业%国内市场%自主品牌 代工企業%國內市場%自主品牌
    대공기업%국내시장%자주품패
    OEM enterprises%domestic market%own brand
    认为代工企业开拓国内市场的深层原因是为适应自身发展战略，较全面分析代工企业开拓国内市场时遇到的障碍，在此基础上从企业和政府2个角度提出对策建议。
    인위대공기업개탁국내시장적심층원인시위괄응자신발전전략，교전면분석대공기업개탁국내시장시우도적장애，재차기출상종기업화정부2개각도제출대책건의。
    This paper argues that the underlying causes of the foundry business developing the domestic market enterprises are their own long - term development strategies. A more comprehensive analysis is made on the obstacles they encountered in developing the domestic market,and suggestions are put forward accordingly from the angles of the corporate and govern-ment.
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