CAJ | 학술논문

对产品设计师而言，首先设定一个正确的设计研发思路是一项十分重要的工作。以内墙护壁板产品的设计研发为例，通过对消费者进行问卷调查，获得了消费者的需求倾向并以此为基础探讨了产品的营销策略，而其根本目的是要帮助设计师确定内墙护壁板产品设计研发的思路及方向。
대산품설계사이언，수선설정일개정학적설계연발사로시일항십분중요적공작。이내장호벽판산품적설계연발위례，통과대소비자진행문권조사，획득료소비자적수구경향병이차위기출탐토료산품적영소책략，이기근본목적시요방조설계사학정내장호벽판산품설계연발적사로급방향。
It is essential for a designer to determine a reasonable concept of design and development. Taking the design and research and development of interior wall wainscots as an example, this paper tries to ifnd out customer’s demand tendency by means of questionnaires, based on which it further probes into the marketing strategy of this product. The ultimate goal is helping designers to identify the right direction for designing and developing the product of interior wall wainscots.