CAJ | 학술논문

运用SWOT分析法对安康农业旅游园区化开发进行了具体分析，提出了以政府为主导，做好农业旅游园区整体规划和政策扶持，积极培育有利于特色农业旅游园区产业化发展的外在环境；以农业生态园区为载体，培育生态农业与生态旅游业产业共生耦合系统，促进产业融合，延伸产业链，丰富旅游产品；以循环经济、生态经济理论为指导，依托秦巴山区生物多样性资源，构建农业旅游园区的自然生态体系，突显生态保护价值及教育价值；以制度创新为平台，理顺关系，整合区域资源，形成合力，提升农业旅游园区的竞争力；以及创新营销方式，培育区域品牌等开发策略。
운용SWOT분석법대안강농업여유완구화개발진행료구체분석，제출료이정부위주도，주호농업여유완구정체규화화정책부지，적겁배육유리우특색농업여유완구산업화발전적외재배경；이농업생태완구위재체，배육생태농업여생태여유업산업공생우합계통，촉진산업융합，연신산업련，봉부여유산품；이순배경제、생태경제이론위지도，의탁진파산구생물다양성자원，구건농업여유완구적자연생태체계，돌현생태보호개치급교육개치；이제도창신위평태，리순관계，정합구역자원，형성합력，제승농업여유완구적경쟁력；이급창신영소방식，배육구역품패등개발책략。
The author concretely analyzed the development of agricultural tourism garden in Ankang by using the method of SWOT analysis , and put forward the following development strategies:under the guidance of the government , formulating the overall planning and favorable policies for developing agricultural tourism garden , actively cultivating a better external environment for the industrial development of featured -agriculture tourism garden;using agricultural ecological garden as a carrier , breeding the mutu-alistic coupling system of ecological agriculture and ecological tourism industry , promoting industrial integration , extending the in-dustrial chain , and enriching tourism products;according to the theories of circular economy and ecological economy , relying on the biodiversity resources in the Qinba mountain , constructing the natural ecological system of agricultural tourism garden , and high-lighting its ecological protection value and education value; taking system innovation as a platform , coordinating various relations , integrating the regional resources to form a resultant force , and enhancing the competitiveness of agricultural tourism garden;innova-ting the marketing mode , and cultivating regional brands .