CAJ | 학술논문

基于文献回顾和实际调查，提出包括过程评价和效果评价的高校声誉危机管理评价框架，前者的评价维度为信息管理、应急决策以及公关与沟通，后者的评价维度为声誉恢复和学习与成长。在此基础上，采用德尔菲法设计高校声誉危机管理评价指标体系，进而基于层次分析法和灰色聚类评价理论构建相应的评价模型，并通过实例分析证明了该评价模型的适用性。
기우문헌회고화실제조사，제출포괄과정평개화효과평개적고교성예위궤관리평개광가，전자적평개유도위신식관리、응급결책이급공관여구통，후자적평개유도위성예회복화학습여성장。재차기출상，채용덕이비법설계고교성예위궤관리평개지표체계，진이기우층차분석법화회색취류평개이론구건상응적평개모형，병통과실례분석증명료해평개모형적괄용성。
Based on the literature review and investigation ,this paper proposes the evaluation framework of reputation crisis management of u‐niversity which includes two components ,namely process evaluation and performance evaluation.The former involves three evaluation dimen‐sions ,namely information management ,emerging decision and public relation & communication ;the latter involves two evaluation dimensions , namely reputation recovering and learning & growth.Based on this ,it designs the evaluation index system of reputation crisis management of u‐niversity using the Delphi method ,and then constructs the evaluation model by using AHP and grey clustering theory.Finally ,it demonstrates the usability of this evaluation model through an example.