CAJ | 학술논문

在对国外学者相关研究成果作系统总结和梳理的基础上，探讨顾客在线参与新产品开发的概念界定和主要分类，从参与动机、参与模式和参与结果等方面，分析了顾客在线参与新产品开发的前因后果和途径方式，对未来研究方向进行了展望，以期为国内学者深入开展相关研究提供有益启示。
재대국외학자상관연구성과작계통총결화소리적기출상，탐토고객재선삼여신산품개발적개념계정화주요분류，종삼여동궤、삼여모식화삼여결과등방면，분석료고객재선삼여신산품개발적전인후과화도경방식，대미래연구방향진행료전망，이기위국내학자심입개전상관연구제공유익계시。
Based on the systematic review of overseas researches,this paper firstly discusses the concept and classifica-tion of online customer participation in new product development. Secondly,the paper provides the review of the motiva-tion,mode and result of online customer participation in new product development to analyze its antecedents,conse-quences and approaches. Lastly the prospect of future research is proposed so as to provide some helpful inspiration for domestic researchers to do related research.