CAJ | 학술논문

NBA旗下的职业篮球联赛已经成为享誉全球的精品赛事，深受美国人民和世界人民喜爱。 NBA的巨大成功很重要的原因之一在于它的有效管理以及卓越的商业运作。 NBA的成功绝非偶然，而是千锤百炼的结晶。反观中国乒乓球联赛，同样是代表着世界最高水平的体育联赛，却没有NBA联赛的影响力大。通过对比分析，我们在联赛营销，品牌宣传及服务大众等方面存在欠缺的地方，在这些方面可以借鉴和学习NBA在市场营销方面的经验。以期提升我国乒乓球超级联赛的影响力，使之发展更加迅速，更加商业化，更加世界化，让中国乒乓球联赛、中国乒乓球明星也能像NBA大腕儿一样红遍全球，家喻户晓。
NBA기하적직업람구련새이경성위향예전구적정품새사，심수미국인민화세계인민희애。 NBA적거대성공흔중요적원인지일재우타적유효관리이급탁월적상업운작。 NBA적성공절비우연，이시천추백련적결정。반관중국핑퐁구련새，동양시대표착세계최고수평적체육련새，각몰유NBA련새적영향력대。통과대비분석，아문재련새영소，품패선전급복무대음등방면존재흠결적지방，재저사방면가이차감화학습NBA재시장영소방면적경험。이기제승아국핑퐁구초급련새적영향력，사지발전경가신속，경가상업화，경가세계화，양중국핑퐁구련새、중국핑퐁구명성야능상NBA대완인일양홍편전구，가유호효。
NBA?s professional basketball league has be-come a world-renowned boutique events,by the American people and people around the world love. NBA great suc-cess is very important because of its efficient management and excellent business operations. NBA?s success is no ac-cident,but tempered crystal. In contrast,the Chinese table tennis league,also represents the world?s highest level of sports leagues, but no NBA League influential. Through comparative analysis,we exist in a league where the lack of marketing,brand promotion and other aspects of public service,you can learn from the NBA experience in mar- keting in these areas. In order to enhance China Table Tennis Super League?s influence, making development more quickly,more commercial,more of the world,let the Chinese Table Tennis League, Chinese table tennis star could be like NBA popular in the world as the biggest names in children,a household name.