CAJ | 학술논문

文化市场的繁荣活跃，离不开文化生产与文化消费之间的良性循环互动。文化消费是文化生产的直接目的和文化再生产的原动力，只有撬动文化消费的支点才能从根本上实现文化市场的繁荣活跃。针对当前文化消费总量偏低、城乡文化消费失衡、文化消费结构层次不高等问题，需要构建“政府-企业-行业组织”三元一体的互动模式，准确定位三者在拓展文化消费中的角色，采取多管齐下、协调推进、综合解决等措施，以有效激活文化市场，实现文化产业又好又快发展。
문화시장적번영활약，리불개문화생산여문화소비지간적량성순배호동。문화소비시문화생산적직접목적화문화재생산적원동력，지유효동문화소비적지점재능종근본상실현문화시장적번영활약。침대당전문화소비총량편저、성향문화소비실형、문화소비결구층차불고등문제，수요구건“정부-기업-행업조직”삼원일체적호동모식，준학정위삼자재탁전문화소비중적각색，채취다관제하、협조추진、종합해결등조시，이유효격활문화시장，실현문화산업우호우쾌발전。
The cultural market won’ t be flourished without a virtuous circle between cultural production and consumption .Cultural consumption is the direct purpose of cultural production and also the motive power of cultural reproduction .Only when we use cultural consumption as a fulcrum can the cultural consumption market fundamentally boom . In view of the problems such as little cultural consumption ,consumption imbalances between the urban and rural areas ,low level of consumption structure ,an interactive mode for the government-enterprise-industry organization trinity should be established ,in w hich the three parties have their precise roles in expanding cultural consumption .M ulti pronged ,coordinative and comprehensive measures should be taken to activate the cultural market and achieve sound and rapid development of cultural industry .