CAJ | 학술논문

中国是一个农业大国，农民人口占了总人口的70%左右，发展农产品的网络营销是解决我国“三农”问题的一个非常有用的途径。本文阐述了中国在农产品方面要大力发展网络营销的必然因素，并在此基础上针对中国农产品要更进一步地发展网络营销的现状进行剖析，总结出农产品网络营销存在着信息化平台、政府对农产品网络营销活动的规范性、农业从业人员的网络营销意识、农产品网络营销的最终目的等几个亟待解决的问题，进一步提出中国在发展农产品网络营销过程中需要改进的措施，以推动中国，特别是中国的南方农产品网络营销的快速发展。
중국시일개농업대국，농민인구점료총인구적70%좌우，발전농산품적망락영소시해결아국“삼농”문제적일개비상유용적도경。본문천술료중국재농산품방면요대력발전망락영소적필연인소，병재차기출상침대중국농산품요경진일보지발전망락영소적현상진행부석，총결출농산품망락영소존재착신식화평태、정부대농산품망락영소활동적규범성、농업종업인원적망락영소의식、농산품망락영소적최종목적등궤개극대해결적문제，진일보제출중국재발전농산품망락영소과정중수요개진적조시，이추동중국，특별시중국적남방농산품망락영소적쾌속발전。
China is a large agricultural country, the population of farmers accounts for about 70%, so the development of agricultural products network marketing is a very useful way for the solution to China’s“three rural”issue. Firstly, this paper described the necessities that China developed network marketing of agricultural products. And then, for the development of network marketing of agricultural products, this paper analyzed the current situation, summing up the main issues of agricultural network marketing being solved, such as the existence of information platform, the government of its normalization, the awareness of agricultural workers with network marketing and the ultimate goal of farm networks marketing. At the end, this paper gave several measures about the process of developing China’s network marketing of agricultural products. The most important point in this paper is that the main issues which were just mentioned above, and it reveals to be solved in the short term, in order to rapidly promote the development of network marketing about agricultural products in China, especially in the southern of China.