CAJ | 학술논문

为实现企业人才需求与物流管理专业人才培养的耦合，增强毕业生就业竞争能力，应对毕业生就业的严峻挑战，基于4R营销理论，运用系统分析方法，对企业的人才素质和能力需求因素作了大量调查和深度分析，提出了高校物流管理专业人才培养模式改革的创新思路。
위실현기업인재수구여물류관리전업인재배양적우합，증강필업생취업경쟁능력，응대필업생취업적엄준도전，기우4R영소이론，운용계통분석방법，대기업적인재소질화능력수구인소작료대량조사화심도분석，제출료고교물류관리전업인재배양모식개혁적창신사로。
In this paper, on the basis of the 4R marketing theory, we used the method of system analysis in an in-depth study on the requirement of the enterprises for talent quality and competence and then proposed an innovated line of thinking for the reform of the university logistics management specialty talent cultivation mode.