CAJ | 학술논문

在回顾已有农产品物流经营模式研究理论的基础上，以产业链和资源整合思想为指导，提出了一个以品牌公司为核心的生鲜农产品物流经营模式，构建了该经营模式的运作模型，明确了各主体的职能分工，并探讨了该模式的运行机制。
재회고이유농산품물류경영모식연구이론적기출상，이산업련화자원정합사상위지도，제출료일개이품패공사위핵심적생선농산품물류경영모식，구건료해경영모식적운작모형，명학료각주체적직능분공，병탐토료해모식적운행궤제。
In this paper, on the basis of a review of the available theories of the modes of the product logistics business and under the guidance of the ideas of industrial chain and resources integration, we proposed a fresh farm produce logistics business mode centered on brand companies, built the operational model of the mode which clarified the functions of the agents therein, and at the end, discussed its operational mechanism.