CAJ | 학술논문

北京新发地农产品电子商务平台自正式启动运营一年以来，取得了较好的经济效益和社会效益，但在其发展过程中仍然存在着诸如交易主体参与意识薄弱、使用农产品电子商务平台能力匮乏、交易对象标准化和品牌化建设滞后、交易环境配套不完善等制约因素。因此，要提升交易主体综合素质、整合资源推进交易对象标准化和品牌化建设、完善交易环境，实现农产品整条供应链上资金流、物流、信息流的协同运作，使新发地农产品电子商务平台效益达到最大化。
북경신발지농산품전자상무평태자정식계동운영일년이래，취득료교호적경제효익화사회효익，단재기발전과정중잉연존재착제여교역주체삼여의식박약、사용농산품전자상무평태능력궤핍、교역대상표준화화품패화건설체후、교역배경배투불완선등제약인소。인차，요제승교역주체종합소질、정합자원추진교역대상표준화화품패화건설、완선교역배경，실현농산품정조공응련상자금류、물류、신식류적협동운작，사신발지농산품전자상무평태효익체도최대화。
After one year of official operation, the e-commerce platform of agricultural products in Beijing Xin Fadi has achieved good economic and social benefits. However in the progress of development, there are still a lot of constraint factors, such as, the weakness of participation consciousness to transaction subject, the scarcity of capacity to use agricultural e-commerce platform, the hysterics of transaction object standardization and brand construction, the imperfection of trading environment. Therefore we must improve the comprehensive quality of our transaction subject, integrate resources to push on the transaction object standardization and brand construction, and improve the trading environment. Only in this way, can we realize the cooperative operation of the capital flow, the logistics flow and the information flow on the entire supply chain of agricultural products, and make the benefits of Xin Fadi agricultural e-commerce platform to maximize.