CAJ | 학술논문

韶山旅游客流存在显著的季节性特征，导致旅游资源利用率低，不利于游客旅游质量的提升和旅游业乘数效应的发挥。基础性作用的社会因素、叠加效应的自然因素及偶发因素引起韶山旅游客流显著的季节性。加大韶山自然风光的宣传，大力发展休闲旅游，开发地方特色的旅游产品，可以平衡显著的季节性。
소산여유객류존재현저적계절성특정，도치여유자원이용솔저，불리우유객여유질량적제승화여유업승수효응적발휘。기출성작용적사회인소、첩가효응적자연인소급우발인소인기소산여유객류현저적계절성。가대소산자연풍광적선전，대력발전휴한여유，개발지방특색적여유산품，가이평형현저적계절성。
There exists significant seaonality in tourist flows in Shaoshan scenic region, which has resulted in low utilization effi- ciency of tourism resource, slow promotion of tourists＇ travel quality and inadequate exertion of tourism multiplier effect. The signifi- cant seaonality is caused by social factors that play fundamental role, natural factors that produce superimposed effect, and accidental factors as well. The paper proposes that measures such as increase of propaganda of Shaoshan natural scenery, development of leisure tourism and exploitation of local tourism products can be taken to balance the significant seaonality.