CAJ | 학술논문

旅游目的地吸引力是旅游者目的地选择的影响因素之一，也是旅游者对目的地感知的重要方面。以现实旅游者为调查对象发放问卷，运用因子分析、独立样本T检验、交叉分析等统计学方法对回收数据进行分析。研究结果表明，旅游目的地感知吸引力包括旅游食住购娱要素、旅游环境与服务、景观与设施设计三大因子；不同目的地偏好类型对旅游目的地吸引力感知因子的影响效果不同，不同旅游目的地偏好群体之间的目的地吸引力感知存在一定差异。．
여유목적지흡인력시여유자목적지선택적영향인소지일，야시여유자대목적지감지적중요방면。이현실여유자위조사대상발방문권，운용인자분석、독립양본T검험、교차분석등통계학방법대회수수거진행분석。연구결과표명，여유목적지감지흡인력포괄여유식주구오요소、여유배경여복무、경관여설시설계삼대인자；불동목적지편호류형대여유목적지흡인력감지인자적영향효과불동，불동여유목적지편호군체지간적목적지흡인력감지존재일정차이。．
Destination attractiveness is one of the factors which influence tourist destination choice. It＇s also an important aspect of tourist perception on destination. By means of empirical research, questionnaires, a- nalysis of factor and Independence-Samples T Test. The collected data were dealt with. The results indicate that perceived destination attractiveness includes such dimensions as tourist fundamental elements like food,accommodation,shopping and entertainment,tourist environment ~- service,landscape ＆ facility de- sign. This study reveals that different destination preferences have different impact on the three factors of perceived destination attractiveness,and there are differences of the perceived destination attractiveness a- mong the tourists with distinct destination preferences.